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Turquoise taste like Marlboro Menthol - Use Only With iQos Device
MARLBORO-MAKER PHILLIP MORRIS INTERNATIONAL HELPS YOU QUIT ORDINARY SMOKING WITH IQOS AND HEETS.
For many, e-cigarettes have been a viable alternative to smoking, satisfying craving for nicotine through a familiar hand to mouth process. However, there are also many smokers who find the real taste of tobacco so difficult to replace that they continue to risk their health by continuing to smoke cigarettes. Phillip Morris International have developed a heat-not-burn product where the tobacco is not burnt but is heated sufficiently for the consumer to get the flavour and nicotine without the harmful effects associated with traditional cigarette smoking.
The IQOS, pronounced, EYE-KOSE (an acronym for 'I quit ordinary smoking,') has been described as a hybrid between traditional and electronic cigarettes. It is an electronic device to heat special tobacco sticks to below combustion temperature to create a flavourful vapour containing nicotine which generates no smoke, no ash and does not adversely affect indoor air quality. A small-sized tobacco stick called HEETS is inserted into one end of the IQOS, where it is gently heated, without burning it to produce a warm, nicotine-laced aerosol. One HEETS stick gives 14 drags before the flavour is diminished and HEETS comes in three different variants; Yellow ( Marlboro Silver and Gold) Amber (Marlboro Red) and Turquoise (Marlboro Blue Ice/Menthol).
IQOS has been successfully launched in 20 markets over the past two years including Japan, Italy, Portugal, Romania, Russia and Switzerland. Over a million smokers worldwide have switched to IQOS already and Phillip Morris International plans to introduce the IQOS in another 15 markets over the next year.
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